Real estate recruiting software
Recruiting software that tells you who to call.
Recruiting lives inside the back office your team or brokerage runs on. Every day you get a few agents worth a call, each with a reason from your own deals and the MLS. Ezra drafts the note from their real numbers, and you send it from your phone, in your voice. When they are ready to talk, show them what they would make with you, side by side with where they are now.
Recruiting
Who to call today, and everyone your team is recruiting.
Worth a call today
A few agents with a reason to reach out, from your own deals and the MLS. A new few each day.
Owen Pryor
Laurel Gap Realty
Closed 3 deals with your agents in the last two years, most recently with Devon Brooks on May 29, 2026.
Ezra's draft, in your words. Change anything, then send it from your phone or email.
Hi Owen, my team has been across the table from you three times now, and every one of those deals went smoothly. I'd love to get to know you. Coffee in Blacksburg sometime next week?
Marcus Bell
Cardinal Oak Realty
Moved to Cardinal Oak Realty from Tenfold Realty on Jul 6, 2026.
Elena Ruiz
Tenfold Realty
Closed volume up 38% on the year before, with 14 sides in the last twelve months.
The category
Why recruiting belongs in your back office
Recruiting usually runs on a stack: a spreadsheet of names, a production report pulled once a quarter, a CRM built for buyers, and a calculator that knows nothing about your real plan. None of them knows which agents your people already close deals with, and none of them tells you who to call this morning.
Ratifyly puts recruiting inside a true back office built to run your business on, so it starts from what only your own records know: the agents across the table on your closed deals, the people who used to be with you, and your real plan. And the real power: text Ezra, and he works in the software for you. Ask him who the top buyer agents in Blacksburg are, what Jane Doe would make on your team, or whether there is anything you should know about your agents, and he answers from your records and your MLS. See what it does for team leaders and for brokerages, or meet Ezra.
The market
Every agent on your MLS, and what they really closed
Production for every agent and office on your MLS: both sides of each sale, this year against last, what they have active and pending now, where they sell and at what prices, and the offices they have been with. Open any agent's profile to see which of your agents have closed deals with them. Ratifyly connects to any MLS, refreshes the market every day, and shows it only to that MLS's members.
- Every agent and office on your MLS, sorted by what they closed in the last twelve months
- Listing and buying sides, this year against the year before
- Active and pending listings now, top areas, and their usual price range
- Each office's share of the market, with its year against the last
- Which of your agents closed deals with them, from your own records
- Describe the kind of agent you want once, and the ones who fit come first in each day's candidates
Market
Dana Whitfield
Laurel Gap Realty · NRV MLS
In the MLS since 2016 · At Laurel Gap Realty since May 2021
In your recruiting
Yours · since Jul 9, 2026
- Sent an offer · Jul 21 · Jordan Rivera
- Met with them · Jul 16 · Jordan Rivera
- Texted them · Jul 10 · Jordan Rivera
Closed volume is up 12% on the year before.
Closed, last twelve months
- This year
- 18 sides · $6.5M · median $355K
- 10 listing, 8 buying
- The year before
- 16 sides · $5.8M · median $340K
- 9 listing, 7 buying
- Listings now
- 3 active, 1 pending
- Where they sell most
- Blacksburg, Christiansburg
- Most of their prices
- $290K to $450K
- Typical days on market
- 11
Your agents and Dana
Your agents closed 2 deals with Dana in the last three years, most recently on Jun 26, 2026: Priya Nair (1), Devon Brooks (1).
From your own closed deals.
From the NRV MLS, as of Jul 22, 2026.
Candidates
Who to call today, and what to say
Every day you get three to five agents worth a call, each with one plain reason: they closed deals with your agents, they used to be with you, they just changed offices, they have gone quiet where they are, their year is rising, or they are new and already closing. Anyone you reach out to or add lands in your pipeline, and when someone you are working does something on the MLS worth a call, you hear about it.
- Every reason read from a real record, your deals or the MLS, never a guess
- Five plain stages: Watching, Talking, Offer out, Joined, Not now
- One owner per agent, so two recruiters never call the same person
- Alerts when someone you are working closes a career-high sale, comes back after ninety quiet days, changes offices, or lists in a new area
- Your “why join us” lines, written once for Ezra to lean on
- Every note drafted from their real numbers and sent from your own phone or email in one tap
On your pipeline
What changed on the MLS since you last reached out.
Talking
Tomas Keane
Tomas closed the biggest sale of their career on Jul 17, 2026: $875,000.
Your pipeline
Everyone your team is recruiting. Anyone you touch lands here at Watching.
Watching
Grace Holloway
Tenfold Realty
Added to recruiting · Jul 20 · Jordan Rivera
Talking
Tomas Keane
Cardinal Oak Realty
Texted them · Jul 14 · Jordan Rivera
Offer out
Dana Whitfield
Laurel Gap Realty
Sent an offer · Jul 21 · Jordan Rivera
The offer
What they'd make with you, priced on your real plan.
Run a full year of their production through your actual plan: the split, the cap and what comes after it, fees, dues and any team override, deal by deal through the same math that pays your agents. Put it beside their current deal, price their counter and see exactly what it costs you, then hand them a clean one-page sheet. A team leader prices what they would make on the team.
What Dana Whitfield would take home
Priced over one full cap year: 18 deals of about $9,000, $162,000 in commission from $6,480,000 in volume at 2.5%.
| Their current deal | Your offer | The counter | |
|---|---|---|---|
| Commission income | $162,000 | $162,000 | $162,000 |
| Fees | $0 | -$2,750 | -$3,000 |
| Dues | -$1,020 | -$855 | -$855 |
| Signing credit | None | None | None |
| They take home | $144,980 | $146,395 | $148,145 |
| Cap | $16,000, reached on deal 6 of 18 | $12,000, reached on deal 7 of 18 | $10,000, reached on deal 6 of 18 |
| Company dollar | $15,605 | $13,855 |
Here Dana Whitfield would take home $3,165 more a year than on their current deal.
The counter gives Dana Whitfield $1,750 more a year and costs the brokerage $1,750 in company dollar.
Open it from a profile and their year is already filled in from the MLS; change any number you like
A counter priced in company dollar, or in your override on a team, before you answer it
A one-page sheet of what they would take home, with your side of the math left off
When they say yes, one confirmation carries the plan, their MLS number and their prior cap credit into the invite. Their active listings turn into files once the MLS shows them at your office.
Retention
Keep the agents you already have
The records that find your next agent also help you keep the ones you have. Your team page, or your agents page if you run the brokerage, tells you when someone has earned a note and when a check-in is due, each from that person's own record. Every card comes with a note Ezra drafted for you to send yourself. One card per person, never a leaderboard.
- Celebrate a first closing with you, their biggest sale, hitting cap, or a year together
- Check in after ninety quiet days, before a cap year resets, or when the MLS shows closings falling
- Every moment comes from their deals, the cap ledger or the MLS
- A drafted note on every card, sent from your own phone or email
Worth a note
Things to celebrate and people to check in on, from their own record. Each note goes from your own phone or email.
Celebrate
Maya Chen
Maya closed their first deal since joining you: 9 Wren Court, on Jul 17.
Ezra's draft, in your words. Change anything, then send it from your phone or email.
Maya, your first closing with us is done, and 9 Wren Court was a great one to start on. Proud of you. Lunch is on me this week.
Celebrate
Jordan Rivera
Jordan reached their brokerage cap for this cap year on Jul 20.
Check in
Luis Ortega
Luis has nothing open and has not filed or closed a deal with you since Apr 20, and the MLS shows no listing or closing in 90 days either.
See recruiting run on your own market
Tell us your MLS and your plan, and we'll walk you through it: the agents worth a call, a profile from your market, and an offer priced on that plan.